HFM Becomes Official Global Partner of Arsenal

Multi-asset broker HFM has struck a multi-year partnership with Premier League club Arsenal, becoming an Official Global Partner of the north London side.

The deal brings matchday branding to Emirates Stadium and exposure across Arsenal's digital ecosystem, including its recently launched media platform. Player-led campaigns and fan-facing experiences are also expected to roll out later this year.

"This partnership marks an exciting milestone for HFM as we align with one of football's most iconic clubs,"

said Efthymios Mesis, Chief Marketing Officer at HFM.

The move is a natural extension of a brand that has spent recent years repositioning itself. Formerly known as HotForex, the firm rebranded in 2022 under the shorter HFM name to better reflect its expanding product range beyond foreign exchange. Today the group operates in over 180 countries, offering access to forex, commodities, indices, shares, and bonds.

Arsenal's global fanbase, spread heavily across Asia, Africa, and the Middle East, gives HFM a broad and recognisable stage to continue that transition in the eyes of retail traders worldwide. Combined with Arsenal's growing digital platform, the partnership offers a direct line to fan engagement in some of the world's fastest-growing retail trading markets.

More info about HFM can be found in our dedicated HFM review.